About me

Hi, my name is Evangelos Papathanassiou and I live in Berlin, Germany.
With more than two decades of experience in digital, I work as a management and strategy consultant and professional speaker.


You will always find three things in my work: I embrace change, have the guts to say things the way they are and consider technology rather our friend than a potential threat. My services include:

  • Strategy & Management Consulting
  • Innovation Development
  • Digital Sports & Sponsoring

As a speaker, I always have a set of current talks around media, innovation and marketing, but I am also more than happy to customize a specific talk for your event. In recent years I have specialized in media & publishing, sports and consumer goods, but I remain always open to new challenges.

I am also a founder/co-owner and managing partner of Mataracan, a full service sports marketing agency in Munich, and I gave CRM lectures at MHMK University in Berlin for a few years.

Please find more about my background on XING & LinkedIn.

If you want to keep up with what I am reading, I am frequently publishing commented links on my “microblog”.

Clients I worked for include, among others:

Anschutz Entertainment Group/AEG, Adidas, Arvato, Bertelsmann, BMW, Bosch, Camel, Chrysler, Condé Nast, Credit Suisse, Deutsche Bahn, Deutsche Post/DHL, Deutsche Sporthilfe, Deutsche Telekom AG, E.ON, ebay, FC Bayern München, Funke Digital, HypoVereinsbank/Unicredit, Microsoft, ProSiebenSat1 Media AG, Red Bull Media House, Reemstma, RTL, Skoda, Sony, Sport1, Swatch, UEFA, Volkswagen, Wella, Winston, Yellostrom, Zalando, Zwilling … and many others.


  • Magister Artium in Science of Communication, Psychology and Marketing
  • U5 GmbH (later BBDO Interone): consultant for several international BMW accounts, among others BMW Middle East and BMW Motorcycles (global).
  • I-D Media AG: New Business Director, Head of Web Business (cycosmos.com, wer-weiss-was.de), VP Strategy Consulting
  • Deutsche Telekom/T-Com: Head of Innovation Strategy, Senior Exec VP
  • Self Employed since 2007: Technology is our friend
  • Co-founder/Managing Partner since 2010: Mataracan.

Please feel free to reach out using the contact form on this page.