Many people say that with Instagram stories, Snapchat is doomed. We shouldn’t be too quick with such assumptions, especially when Snapchat is funded to run until the year 4310 if it wants to, but it is interesting to analyze the move and what it means for both services’ future: My take is that it helps both in building a vertical video advertising market.
When I understood the mechanics of Snapchat (with my third try), I came to the conclusion that the service is here to stay, and to grow further, also beyond “crazy millenials”. I am sticking with that. Instagram’s move to introduce stories will certainly make things harder for Snapchat, but it will not be a question of survival: Snapchat’s biggest issue will be account discovery.