Live Streaming is mobile & in-feed now

You probably all know this video of the evolution of the desk from the 80s until today (from Best Reviews), how everything disappears and is replaced by a little phone in 2014. You can add a full TV truck now.   When Mark Zuckerberg streamed a little behind the scenes video (admittedly to 52 million followers), from …

Warum wir Content Marketing & Native Advertising entwickeln müssen

Es ist derzeit so einfach, sich über Native Advertising und Content Marketing lustig zu machen. Halb- und Komplett-Experten, wie damals, als Social Media so langsam aber sicher in Deutschland zum Mainstream wurde, pflastern die W&V und andere "Werber berichten über Werber, um die Wichtigkeit von Werbung zu unterstreichen"-Medien mit steilsten Thesen voll, insbesondere darüber, warum es …

Archive (11/2015): The target group of 14-49 on TV

The last article published on my old blog, from November 2015, I wanted to keep on the new one, too: I receive a daily email with German TV ratings every morning (newsletter and all screenshots are from meedia). The ratings show "market share" and overall audience. To get the "advertising relevant" target group of 14 …

Archive (6/2015): First Look: Tinder Advertising

I guess we will see more of this, that's why I wanted to keep that article from my old blog in June 2015 alive here, too. Tinder and its radically easy UI have shaken up the industry. Hardly any meeting or slide deck where Tinder is not mentioned for breaking into an existing, saturated market …

Archiv (7/2015): Warum Facebooks “Identity Management” mit Social Logins noch immer unterschätzt ist

Ein Beitrag, der noch in meinem alten Blog im Juli 2015 erschien, und den ich hierhin rüberretten wollte: Mittlerweile haben wir alle verstanden, dass der "mobile shift" viel mehr ändert als nur die Darstellungsform von Inhalten oder die Verkrüppelung von Display Advertising, und das habe ich in diesem Blog auch an diversen Stellen zu beschreiben versucht …

Archive (5/2015): My take on Google’s new publisher initiative

I still think "threat, danger, fear, liaison" describes the background of Google's publisher initiative better than "save journalism, cooperation, eye level". Published this on my old blog in May 2015, just after the initiative was announced.   Last week, Google announced a new activity called the "Digital News Initiative". The key headlines were that a …

Archive (2/2015): Why managers need a new CMS more than their editors

One year ago, and more and more today, I create strategies, just to learn that their implementation will require a new CMS, making the whole thing an infrastructure project, too. I published this on February 2015 on my old blog because I felt the need to explain why not only editors, but even more so …