Why less user generated content on Facebook is a not such a big deal

Apparently, Facebook users are sharing less personal content – Inc. calls it “original broadcast sharing”: Content that consists of users’ own words, pictures, videos. From 2014 to 2015, this type of content share apparently declined by staggering 21 percent and contributed to an overall sharing decline of over 5%. The headlines all impy that Facebook now – finally, since all of them predicted that at least once a year for the last decade – is doomed.

Headlines from inc.com. bloomberg.com, fortune.com, inverse.com

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