Media Business Canvas

Right after Alexander Osterwalder invented the business model canvas (great resource provided by him here), it was used in almost every workshop I participated in. As useful (and genious) it is as a tool, in many cases the business model canvas was too generic for the specific client industry, and many workshop participants could not transfer the idea into their area of expertise, hence leading to discussions about how to understand this or that part of the canvas in our specific context and so on.

As I work a lot with media, or with companies that increasingly behave like media, I somewhen developed a “Media Business Canvas” – and since an appropriate of time has passed since I last used this in a workshop, I think it is fair enough to share this with the rest of the world .-)

mbc
Media Business Canvas

The left area focuses on content, the right on monetization, and I think it is best used when you plan a complete overhaul of a media entity or (better) develop a media business from scratch. Especially when you have breakout groups in a workshop preparing a concept after brainstorming potential new products, it has proven to be pretty useful to unify the type of presentations that are developed, and also to re-evaluate brainstorming ideas and test their validity. I am glad to get comments where it can be optimized. I also uploaded a version of it on slideshare, can be downloaded as PDF: http://www.slideshare.net/epapa100/media-business-canvas 

If you use it in a workshop or meeting, tell me how it worked out!

 

 

 

Three ways in which digital affects branding

Some of you may know that I started my career in traditional advertising, working on several BMW accounts. After university and all the theories they teach you, I was lucky to experience what it means to contribute to building and leading a brand by communication means. I also had the best mentor anyone could wish for, a guy who lived and breathed for automotive brands for decades, and so I am confident to have had a very solid education in branding, and the way I see it, everything I learned in these early years of my career is still valid today. But just like any other area of business, branding is impacted by digital,too, and in 2016 I noticed a significant rise in projects where digital transformation reached the brand and CI departments. This may be accidental and only happening in my personal environment, but is still a good enough reason for me to summarize my view on digital’s impact on branding in three areas that are all closely interconnected. Continue reading