About me

Hi, my name is Evangelos Papathanassiou and I live in Berlin, Germany. With more than two decades experience in digital, I work as a strategy consultant and professional speaker whose main expertise is the digitization of our world, especially of economic processes, business mechanics, content distribution and methods of communication. I have helped companies to understand new business mechanics and adapt to a more-and-more digitized world long before we invented the term “digital transformation”.

This blog (German/English) is my second page, my old, carelessly discarded blog can be found here, and if you want to keep up with what I am reading, I am frequently publishing commented links on my “microblog”).


You will always find three things in my work: I embrace change, have the guts to say things the way they are and consider technology rather our friend than a potential threat. My services include:

  • Digital Strategy Consulting
  • Innovation Development
  • Social & Distributed Media Strategy
  • E-Marketing & E-CRM
  • Digital Sports & Sponsoring

I am also a founder/owner and managing partner of Mataracan, a consultancy specialized on digital aspects of sports marketing/CRM and sports sponsoring. Besides, I give CRM lectures at MHMK University in Berlin.

Please find more about my background on XING & LinkedIn.

Clients I worked for include, among others:

Anschutz Entertainment Group, Adidas, Arvato, AWD, Bertelsmann, BMW, Bosch, Camel, Chrysler, Condé Nast, Credit Suisse, cycosmos.com, Deutsche Post/DHL, Deutsche Sporthilfe, Deutsche Telekom AG, E.ON, ebay, ENBW, ERGO Versicherungsgruppe, FC Bayern München, Holtzbrinck, HypoVereinsbank, Loewe, Microsoft, Mild Seven, Opel, Otto Versand, ProSiebenSat1 Media AG, Red Bull Media House, Reemstma (West, R1, Peter Stuyvesant), Salem, Skoda, Sony Europe, Swarovski, Swatch, Toshiba Europe, UEFA, Viag Interkom (today O2), Volkswagen, Wella, wer-weiss-was.de, Winston, Yellostrom … and many others.


I studied Science of Communication, Psychology and Marketing in Essen and graduated as a Magister Artium. My professional career started at U5 GmbH advertising agency, where I quickly became responsible for several international BMW accounts, among others BMW Middle East and BMW Motorcycles (global). In the late 90’s, I joined Internet agency I-D Media AG, initially as New Business Director, and soon thereafter was appointed to lead I-D Media’s web business with sites like cycosmos.com and wer-weiss-was.de – user-to-user-communication-platforms in a pre web 2.0-era. During this time, I also was in charge of developing a “Social-CRM”-Software in cooperation with IBM, well ahead of its time. Additionally, and after 2002 exclusively, I led I-D Media’s strategy consulting. In 2005, I joined long-time client Deutsche Telekom/T-Com as Head of Innovation Strategy. Since 2007 I am self employed with “Technology is our friend”, and since 2010 additionally a co-founder/owner of Mataracan.

Please feel free to reach out using the contact form on this page.