Generation Z communication

Just wanted to share these slides from a presentation I am currently working on. A generation that grows up without a keyboard communicates differently. Their relation to writing and, in extension, to reading, will make them media consumers that are very different from what we are used to.



My biggest blockchain hope: Gain control of our data

In recent years, it has become fashionable to complain about the internet – it seems as if we screwed up, unable to exploit this technology to the benefit of all, are spied on by every government on earth and created Trump, Brexit and everything evil with it. While one could argue about that point of view, I see no doubt that blockchain as a technology may help us to improve current deficits and shortcomings or even provide a second chance to build the internet closer to the way it was once imagined (everyone should read the Declaration of the Independence of Cyberspace by John Perry Barlow from 1996 every once in a while).

With so many good resources out there to explain blockchain fundamentals, I’ll spare you my personal version of re-phrasing them. (I added a link list to the end of the article with what I recommend to read/watch).

Instead, let me start with a quote by Marc Andreessen from 2014 (!).

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Three Strategic Options for Digital Media

During the past 18 months I have noticed a change of mind(set) in my work with traditional publishers, mostly from TV: Most of them do not consider digital some extension of their “real” business anymore, but finally start to prepare for a digital-only future. To many this may seem very late and trivial, but keep in mind that turnover and profits of traditional publishing in most cases are not a different ballpark, but a different sport, and although we can see first cracks in the iceberg, this will probably persist for a period of time to come. I like the ballpark/sports analogy, because I don’t believe in the term “digital transformation” in this case: Not only because everybody and their mothers suddenly became specialists in digital transformation, but also because in this special case, transforming TV or print into a digital business would mean they are the same sport, and in some time will meet at the same ballpark. I firmly believe that this is not the case; I am convinced that the mechanics and dynamics of digital publishing are so different to TV or print, that digital publishing has to be seen as a new, different, only somehow related industry, even if they are currently fighting over the same audiences and the same attention, and they are similar in the structure of their value chains. Continue reading

Structure vs. Chaos: Why I am Team Elon and think that AI regulation is absolutely necessary


00AI Bild Elon 1

In late July there was an open controversy between Elon Musk and Mark Zuckerberg about the impact of AI and if we would need to introduce regulations to it. It culminated in this tweet.

00AI Clipboard02

Musk calls for heavy AI regulation, while Zuckerberg argued that AI can improve people’s lives in many ways. Although under the brand “Technology is our friend” I have always taken the optimistic and progressive view on tech, I can’t follow Mark Zuckerberg’s argument – because no one denies this and there is no reason we couldn’t reach these advancements with “regulated AI”. On the other hand, I am not afraid of Skynet and machine-robots taking over the world. I rather think that we need to regulate AI because I believe that human societies cannot – at least not yet – deal with what AI is capable of or will be capable of in the near future. Continue reading

Cameras will be the next big platforms

In August 2006, Facebook launched its developer platform. If you define a platform as an environment in which software can be executed that embeds into this environment by utilizing standard features and data provided by this platform, this may have been one of the first large-scale platforms that entered a new abstraction level: “above” hardware and “above” operating systems, building on a customer-facing software that was designed to run on a variety of computing and operating systems and, by extension, on a number of hardware devices – kind of a “meta platform”. Compared to pure Windows, Android and iOS developing for example, the grade of openness on such platforms is very high, and at the same time the abilities of such platforms are limited to the “lowest” degree of functionality that will be available on all the software and hardware it has to work on. In theory, this could mean that peak innovations may happen on more limited, specialized platforms, while their broad adaptation may happen or be accelerated through such “meta-platforms”. I believe that cameras will be the next iteration where these processes can be observed: They provide an environment in which software can be executed that utilizes standardized features and data. This may lead to an entirely new breed of “apps” as well as to a significant enhancement of many apps as we know them today. Apple is moving into this direction with its ARKit, and Facebook made its camera a platform, too.

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Eine Runde Nebel-Stochern: Sportrechte und Digitalisierung

Nicht erst seit Helene Fischer ist die Betrachtung von Sport als TV-Entertainment-Produkt versus einer Behandlung als Kulturgut Gegenstand hitziger Diskussionen. Bei uns geht es dabei vorrangig um Fußball, aber eine Diskussion um Kommerzialisierung und damit letztlich um Digitalisierung lässt sich auch in anderen Märkten mit anderen Sportrechten beobachten.


Die Tatsache, dass für TV-Rechte im Sport immer mehr Geld gezahlt wird – zumindest in der Spitze, im “Short Tail” – lässt viele, nicht nur Scheichs, wild entschlossen investieren, und bringt andere dazu, bei jedem neuen TV-Vertrag das endgültige Erreichen des Gipfels zu diagnostizieren und den baldigen Abstieg zu prophezeien. Letztere sehen in einem einfachen Streaming-Angebot der heutigen Rechte-Verkäufer – im Fußball in der Regel Verbände bzw. Ligen-Organisationen – den einzigen Ausweg, andere sagen, darin würde der Fußball massiv unterkapitalisiert und würde vor allen Dingen auch seine dominierende Rolle gefährden, weil die nicht zahlungskräftige, aber insgesamt Meinungs-bildende Masse darin wohl weitestgehend ausgeschlossen würde. In Wahrheit stochern alle im Nebel und folgen eher Intuition, eigenen Wünschen oder der Geschichte, die gerade für ihre eigenen Interessen die dienlichste ist. Das klingt jetzt negativer, als ich es meine: ich halte Nebel-Stochern in schweren Sichtverhältnissen für eine recht valide Methode, um zumindest in kleinen Tippelschritten vorwärts zu kommen, und will, weil die Digitalisierung in eigentlich allen Branchen mein Lieblingsthema, ganz besonders aber bei Medien, und Sport nun einmal eines meiner Hauptbeschäftigungsfelder ist, privat und beruflich, gerne ein wenig mitstochern. Continue reading

Media Business Canvas

Right after Alexander Osterwalder invented the business model canvas (great resource provided by him here), it was used in almost every workshop I participated in. As useful (and genious) it is as a tool, in many cases the business model canvas was too generic for the specific client industry, and many workshop participants could not transfer the idea into their area of expertise, hence leading to discussions about how to understand this or that part of the canvas in our specific context and so on.

As I work a lot with media, or with companies that increasingly behave like media, I somewhen developed a “Media Business Canvas” – and since an appropriate of time has passed since I last used this in a workshop, I think it is fair enough to share this with the rest of the world .-)

Media Business Canvas

The left area focuses on content, the right on monetization, and I think it is best used when you plan a complete overhaul of a media entity or (better) develop a media business from scratch. Especially when you have breakout groups in a workshop preparing a concept after brainstorming potential new products, it has proven to be pretty useful to unify the type of presentations that are developed, and also to re-evaluate brainstorming ideas and test their validity. I am glad to get comments where it can be optimized. I also uploaded a version of it on slideshare, can be downloaded as PDF: 

If you use it in a workshop or meeting, tell me how it worked out!