Media Business Canvas

Right after Alexander Osterwalder invented the business model canvas (great resource provided by him here), it was used in almost every workshop I participated in. As useful (and genious) it is as a tool, in many cases the business model canvas was too generic for the specific client industry, and many workshop participants could not transfer the idea into their area of expertise, hence leading to discussions about how to understand this or that part of the canvas in our specific context and so on.

As I work a lot with media, or with companies that increasingly behave like media, I somewhen developed a “Media Business Canvas” – and since an appropriate of time has passed since I last used this in a workshop, I think it is fair enough to share this with the rest of the world .-)

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Media Business Canvas

The left area focuses on content, the right on monetization, and I think it is best used when you plan a complete overhaul of a media entity or (better) develop a media business from scratch. Especially when you have breakout groups in a workshop preparing a concept after brainstorming potential new products, it has proven to be pretty useful to unify the type of presentations that are developed, and also to re-evaluate brainstorming ideas and test their validity. I am glad to get comments where it can be optimized. I also uploaded a version of it on slideshare, can be downloaded as PDF: http://www.slideshare.net/epapa100/media-business-canvas 

If you use it in a workshop or meeting, tell me how it worked out!

 

 

 

Three ways in which digital affects branding

Some of you may know that I started my career in traditional advertising, working on several BMW accounts. After university and all the theories they teach you, I was lucky to experience what it means to contribute to building and leading a brand by communication means. I also had the best mentor anyone could wish for, a guy who lived and breathed for automotive brands for decades, and so I am confident to have had a very solid education in branding, and the way I see it, everything I learned in these early years of my career is still valid today. But just like any other area of business, branding is impacted by digital,too, and in 2016 I noticed a significant rise in projects where digital transformation reached the brand and CI departments. This may be accidental and only happening in my personal environment, but is still a good enough reason for me to summarize my view on digital’s impact on branding in three areas that are all closely interconnected. Continue reading

There’s no reason why Instagram and Snapchat shouldn’t co-exist

Many people say that with Instagram stories, Snapchat is doomed. We shouldn’t be too quick with such assumptions, especially when Snapchat is funded to run until the year 4310 if it wants to, but it is interesting to analyze the move and what it means for both services’ future: My take is that it helps both in building a vertical video advertising market.

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When I understood the mechanics of Snapchat (with my third try), I came to the conclusion that the service is here to stay, and to grow further, also beyond “crazy millenials”.  I am sticking with that. Instagram’s move to introduce stories will certainly make things harder for Snapchat, but it will not be a question of survival: Snapchat’s biggest issue will be account discovery.

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5 reasons why Snapchat is here to stay

Find the German version of this article here.

I am getting asked a lot about Snapchat, so in the last few months I thought I needed to give it another try. I installed and uninstalled it twice over the last two years, and especially last time I have to admit I was too quick in deciding it would not be a mass market service in Germany – I thought that if an app doesn’t have any reasonable mechanism to discover accounts, not even those of celebrities, football clubs or media outlets, and if your “newsfeed” does not have any intelligence other than sorting your content by time (“user to user”) or by editorial selection (“Live” and “Discover”), you wouldn’t get very far. Plus, of course, I had that critical mass problem: hardly any friends were using Snapchat. Continue reading

Why less user generated content on Facebook is a not such a big deal

Apparently, Facebook users are sharing less personal content – Inc. calls it “original broadcast sharing”: Content that consists of users’ own words, pictures, videos. From 2014 to 2015, this type of content share apparently declined by staggering 21 percent and contributed to an overall sharing decline of over 5%. The headlines all impy that Facebook now – finally, since all of them predicted that at least once a year for the last decade – is doomed.

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Headlines from inc.com. bloomberg.com, fortune.com, inverse.com

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