Cameras will be the next big platforms

In August 2006, Facebook launched its developer platform. If you define a platform as an environment in which software can be executed that embeds into this environment by utilizing standard features and data provided by this platform, this may have been one of the first large-scale platforms that entered a new abstraction level: “above” hardware and “above” operating systems, building on a customer-facing software that was designed to run on a variety of computing and operating systems and, by extension, on a number of hardware devices – kind of a “meta platform”. Compared to pure Windows, Android and iOS developing for example, the grade of openness on such platforms is very high, and at the same time the abilities of such platforms are limited to the “lowest” degree of functionality that will be available on all the software and hardware it has to work on. In theory, this could mean that peak innovations may happen on more limited, specialized platforms, while their broad adaptation may happen or be accelerated through such “meta-platforms”. I believe that cameras will be the next iteration where these processes can be observed: They provide an environment in which software can be executed that utilizes standardized features and data. This may lead to an entirely new breed of “apps” as well as to a significant enhancement of many apps as we know them today. Apple is moving into this direction with its ARKit, and Facebook made its camera a platform, too.

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10 Dinge, die wir schon jetzt von PokémonGo lernen können

Es ist nicht einmal eine ganze Woche offiziell verfügbar, und dennoch führe ich kaum noch ein berufliches Gespräch, in dem nicht PokémonGo vorkommt. Der vorherrschende Ton dabei ist immer getrieben von Faszination einerseits und dem bevorstehenden Ende der Menschheit andererseits, aber darunter liegt meist die Frage: “Was kann ich daraus für mein Business lernen, wie kann ich mir den Erfolg zunutze machen, was kann ich damit anfangen?” Nummer eins: Abwarten.

Pokemons in meiner Wohnung und vor dem Flughafen Tempelhof

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All Apple screens – 3/2016

apple screens

Remember when people thought that you would only have to serve a few screens? And when people thought Apple’s product portfolio would be clean, easy and simple? Although an Android palette of screens is just impossible to draw up, even looking at Apple only shows the state of fragmentation we’re in. And it won’t get any better. God save the browser.


Archiv (12/2014): 5 Dinge, die wir von BuzzFeed und Co. lernen können

Dieser Artikel erschien in meinem alten Blog im Dezember 2014, und ich habe ihn ausnahmsweise auf Deutsch und Englisch (Link hier) erstellt – weil ich ihn für wichtig halte. Auch heute noch. Kein Publisher hat meines Wissens das Zusammenspiel von Mobile, Social und Video so gemeistert wie BuzzFeed, und erst jetzt beginnen die meisten Menschen, das Unternehmen als mehr zu sehen als diese Aneinanderreihung von Listicles. m.E. auch Anfang 2016 noch eine interessante Geschichte: Continue reading

Archive (12/2014): 5 Things we can learn from the likes of BuzzFeed about successful digital publishing

I can’t believe this article is more than one year old, published first in my old blog in December 2014. Slowly, publishers and managers start to see that BuzzFeed is way more than a site that just throws out a bunch of listicles every day. I still don’t know a publisher who serves the intersection of mobile, social and video better than BuzzFeed, so I think the whole article is as relevant in early 2016 than it was back then.  Continue reading