“Humans kill more people” is not enough

After Uber's self driving car fatal accident, I want to share three observations - the last being by far most important - that in my opinion are missing or under-valued (besides, which is worrying, compassion for Elaine Herzberg's family and friends). 1) It's not business news When the news broke - see the link to … Continue reading “Humans kill more people” is not enough

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Archive (12/2014): 5 Things we can learn from the likes of BuzzFeed about successful digital publishing

This article was published first in my old blog in December 2014. Henry Blodget, CEO and editor-in-chief of BusinessInsider Quote from http://www.businessinsider.com/usa-today-sell-business-insider-2013-11 BuzzFeed, just like Business Insider, Upworthy, BleacherReport and other so-called "pure players“, are thriving in the media business – while traditional publishers struggle to create success stories (BuzzFeed is valued at more than … Continue reading Archive (12/2014): 5 Things we can learn from the likes of BuzzFeed about successful digital publishing

Archive (11/2013): Why identity management will be one key to success in digital

One of the most read articles from my old blog, from November 2013. The narrative of the mobile revolution was set, but most clients thought that adding "make our stuff responsive" to any agency briefing would do the job. I tried to show the deeper implications of the mobile shift in many posts, this one focusing … Continue reading Archive (11/2013): Why identity management will be one key to success in digital

Archiv (10/2012): Die mobile Revolution ist in vollem Gange – nur ist sie nicht mobil. Sieben erste Empfehlungen für digitales Marketing.

Falls mir irgendwer vorwirft, ich wäre nicht früh genug mit "mobile first"-Empfehlungen gekommen: Wenn ein längeres Stück in meinem Blog auftaucht, haben meine Kunden die Inhalte meist Wochen oder Monate vorher schon in dieser oder jener Form gehört. Von heutiger Perspektive betrachtet, war aber auch die Veröffentlichung im Oktober 2012 in meinem alten Blog früh. … Continue reading Archiv (10/2012): Die mobile Revolution ist in vollem Gange – nur ist sie nicht mobil. Sieben erste Empfehlungen für digitales Marketing.

Archive (3/2010): Why Android is the game changer

This was published on my old blog on March 31, 2010. You may say it was not the boldest of predictions, but those days, many people in the tech world, incl. really established writers on TechCrunch, Mashable etc. believed that the iPad would turn everything around, for example for the publishing industry, kill the notebook, … Continue reading Archive (3/2010): Why Android is the game changer