Cameras will be the next big platforms that will eventually challenge most companies' destination philosophies and drive them to creating intelligent systems.
Some of you may know that I started my career in traditional advertising, working on several BMW accounts. After university and all the theories they teach you, I was lucky to experience what it means to contribute to building and leading a brand by communication means. I also had the best mentor anyone could wish … Continue reading Three ways in which digital affects branding
Many people say that with Instagram stories, Snapchat is doomed. We shouldn't be too quick with such assumptions, especially when Snapchat is funded to run until the year 4310 if it wants to, but it is interesting to analyze the move and what it means for both services' future: My take is that it helps … Continue reading There’s no reason why Instagram and Snapchat shouldn’t co-exist
Ich gebe ja ab und zu Vorträge. Aber Streams davon gibt es relativ selten, deswegen möchte ich diesen hier gern teilen - beim IBC (Internet Business Cluster der Ludwig-Maximilians-Universität München) in den Räumen von ProSiebenSat.1 SE in München. Es geht um Messenger, ihre Einordnung als Tool zum Management von "private micro-networks" in Abgrenzung zu den … Continue reading Vortrag Messenger
Every year all of us are looking forward to Mary Meeker's Internet Trends. A goldmine for anyone interested in digital transformation and a great source of numbers and stats. Here we go: Also, the KPCB site offers the archive of all Internet Trends presentations dating back until 2001. Those will be in digital museum, far … Continue reading It’s this time of the year: Mary Meeker’s new Internet Trends have arrived
Apparently, Facebook users are sharing less personal content - Inc. calls it "original broadcast sharing": Content that consists of users' own words, pictures, videos. From 2014 to 2015, this type of content share apparently declined by staggering 21 percent and contributed to an overall sharing decline of over 5%. The headlines all impy that Facebook … Continue reading Why less user generated content on Facebook is a not such a big deal
You probably all know this video of the evolution of the desk from the 80s until today (from Best Reviews), how everything disappears and is replaced by a little phone in 2014. You can add a full TV truck now. When Mark Zuckerberg streamed a little behind the scenes video (admittedly to 52 million followers), from … Continue reading Live Streaming is mobile & in-feed now