Cameras will be the next big platforms

In August 2006, Facebook launched its developer platform. If you define a platform as an environment in which software can be executed that embeds into this environment by utilizing standard features and data provided by this platform, this may have been one of the first large-scale platforms that entered a new abstraction level: “above” hardware and “above” operating systems, building on a customer-facing software that was designed to run on a variety of computing and operating systems and, by extension, on a number of hardware devices – kind of a “meta platform”. Compared to pure Windows, Android and iOS developing for example, the grade of openness on such platforms is very high, and at the same time the abilities of such platforms are limited to the “lowest” degree of functionality that will be available on all the software and hardware it has to work on. In theory, this could mean that peak innovations may happen on more limited, specialized platforms, while their broad adaptation may happen or be accelerated through such “meta-platforms”. I believe that cameras will be the next iteration where these processes can be observed: They provide an environment in which software can be executed that utilizes standardized features and data. This may lead to an entirely new breed of “apps” as well as to a significant enhancement of many apps as we know them today. Apple is moving into this direction with its ARKit, and Facebook made its camera a platform, too.

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Archive (11/2013): Why identity management will be one key to success in digital

One of the “most liked” articles that I published on my old blog, this one in November 2013. The narrative of the mobile revolution was set, but most clients thought that adding “make our stuff responsive” to any agency briefing would do the job. I tried to shoe the deeper implications of the mobile shift in many posts, this one focusing on identity management. I think it is as relevant today as it was in 2013. Continue reading

Archive (10/2011): Growing your fanpage through “passive sharing”

This did not take off at all, and my post, published in October 2011 on my old blog, was way too optimistic. But at least it survived for some services like Spotify or Runtastic.

For small Facebook fanpages, I still believe that Facebook Ads is the best way to grow their user base. But for bigger sites that grow by a three- or even four-digit-number of fans daily, ads are not really useful from a cost/effect-perspective when it comes to accelerating this growth. Continue reading