Three Strategic Options for Digital Media

After the impact of mobile/social/video and the dominance of algorithmic superplatforms Facebook and Google, it has become obvious that technology will be the single most impactful source of competitive advantage for any digital media company, be it a traditional media outlet or a publishing startup. I see three major strategic options to start out in this field: become a content, a data or a full technology company.

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Media Business Canvas

Right after Alexander Osterwalder invented the business model canvas (great resource provided by him here), it was used in almost every workshop I participated in. As useful (and genious) it is as a tool, in many cases the business model canvas was too generic for the specific client industry, and many workshop participants could not … Continue reading Media Business Canvas

Vortrag Messenger

Ich gebe ja ab und zu Vorträge. Aber Streams davon gibt es relativ selten, deswegen möchte ich diesen hier gern teilen - beim IBC (Internet Business Cluster der Ludwig-Maximilians-Universität München) in den Räumen von ProSiebenSat.1 SE in München. Es geht um Messenger, ihre Einordnung als Tool zum Management von "private micro-networks" in Abgrenzung zu den … Continue reading Vortrag Messenger

Archive (2/2015): Why managers need a new CMS more than their editors

I published this on February 2015 on my old blog because I felt the need to explain why not only editors, but even more so (media&marketing) managers should have a vested interest in their CMS. Everyone who publishes digital content for a business purpose is currently struggling with the high fragmentation of audiences on a … Continue reading Archive (2/2015): Why managers need a new CMS more than their editors

Archive (12/2014): 5 Things we can learn from the likes of BuzzFeed about successful digital publishing

This article was published first in my old blog in December 2014. Henry Blodget, CEO and editor-in-chief of BusinessInsider Quote from http://www.businessinsider.com/usa-today-sell-business-insider-2013-11 BuzzFeed, just like Business Insider, Upworthy, BleacherReport and other so-called "pure players“, are thriving in the media business – while traditional publishers struggle to create success stories (BuzzFeed is valued at more than … Continue reading Archive (12/2014): 5 Things we can learn from the likes of BuzzFeed about successful digital publishing

Archive (8/2012): What any digital content business can learn from the NBA’s media strategy

In 2012 we had a UEFA EURO and the Olympics, and I was monitoring both events with regards to their digital activities, so I published this piece in my old blog in August 2012. Not about the two global events, but about the NBA, because I felt that not only these two, but anyone who … Continue reading Archive (8/2012): What any digital content business can learn from the NBA’s media strategy