Three Strategic Options for Digital Media

After the impact of mobile/social/video and the dominance of algorithmic superplatforms Facebook and Google, it has become obvious that technology will be the single most impactful source of competitive advantage for any digital media company, be it a traditional media outlet or a publishing startup. I see three major strategic options to start out in this field: become a content, a data or a full technology company.

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Vortrag Messenger

Ich gebe ja ab und zu Vorträge. Aber Streams davon gibt es relativ selten, deswegen möchte ich diesen hier gern teilen - beim IBC (Internet Business Cluster der Ludwig-Maximilians-Universität München) in den Räumen von ProSiebenSat.1 SE in München. Es geht um Messenger, ihre Einordnung als Tool zum Management von "private micro-networks" in Abgrenzung zu den … Continue reading Vortrag Messenger

Archive (2/2015): Why managers need a new CMS more than their editors

I published this on February 2015 on my old blog because I felt the need to explain why not only editors, but even more so (media&marketing) managers should have a vested interest in their CMS. Everyone who publishes digital content for a business purpose is currently struggling with the high fragmentation of audiences on a … Continue reading Archive (2/2015): Why managers need a new CMS more than their editors

Archive (12/2014): 5 Things we can learn from the likes of BuzzFeed about successful digital publishing

This article was published first in my old blog in December 2014. Henry Blodget, CEO and editor-in-chief of BusinessInsider Quote from http://www.businessinsider.com/usa-today-sell-business-insider-2013-11 BuzzFeed, just like Business Insider, Upworthy, BleacherReport and other so-called "pure players“, are thriving in the media business – while traditional publishers struggle to create success stories (BuzzFeed is valued at more than … Continue reading Archive (12/2014): 5 Things we can learn from the likes of BuzzFeed about successful digital publishing

Archive (11/2013): Why identity management will be one key to success in digital

One of the most read articles from my old blog, from November 2013. The narrative of the mobile revolution was set, but most clients thought that adding "make our stuff responsive" to any agency briefing would do the job. I tried to show the deeper implications of the mobile shift in many posts, this one focusing … Continue reading Archive (11/2013): Why identity management will be one key to success in digital

Archiv (10/2012): Die mobile Revolution ist in vollem Gange – nur ist sie nicht mobil. Sieben erste Empfehlungen für digitales Marketing.

Falls mir irgendwer vorwirft, ich wäre nicht früh genug mit "mobile first"-Empfehlungen gekommen: Wenn ein längeres Stück in meinem Blog auftaucht, haben meine Kunden die Inhalte meist Wochen oder Monate vorher schon in dieser oder jener Form gehört. Von heutiger Perspektive betrachtet, war aber auch die Veröffentlichung im Oktober 2012 in meinem alten Blog früh. … Continue reading Archiv (10/2012): Die mobile Revolution ist in vollem Gange – nur ist sie nicht mobil. Sieben erste Empfehlungen für digitales Marketing.

Archive (7/2010): What is a check-in anyway?

This article may have overestimated the "check-in" as an application, but its main principles are now widely established as a social mechanism in newsfeeds, which is why I think it is worth preserving this piece that I first published in July 2010 in my old blog.   Foursquare, Gowalla, Brightkite, Friendticker – and every few … Continue reading Archive (7/2010): What is a check-in anyway?