After the impact of mobile/social/video and the dominance of algorithmic superplatforms Facebook and Google, it has become obvious that technology will be the single most impactful source of competitive advantage for any digital media company, be it a traditional media outlet or a publishing startup. I see three major strategic options to start out in this field: become a content, a data or a full technology company.
Some of you may know that I started my career in traditional advertising, working on several BMW accounts. After university and all the theories they teach you, I was lucky to experience what it means to contribute to building and leading a brand by communication means. I also had the best mentor anyone could wish … Continue reading Three ways in which digital affects branding
Many people say that with Instagram stories, Snapchat is doomed. We shouldn't be too quick with such assumptions, especially when Snapchat is funded to run until the year 4310 if it wants to, but it is interesting to analyze the move and what it means for both services' future: My take is that it helps … Continue reading There’s no reason why Instagram and Snapchat shouldn’t co-exist
Ich gebe ja ab und zu Vorträge. Aber Streams davon gibt es relativ selten, deswegen möchte ich diesen hier gern teilen - beim IBC (Internet Business Cluster der Ludwig-Maximilians-Universität München) in den Räumen von ProSiebenSat.1 SE in München. Es geht um Messenger, ihre Einordnung als Tool zum Management von "private micro-networks" in Abgrenzung zu den … Continue reading Vortrag Messenger
Every year all of us are looking forward to Mary Meeker's Internet Trends. A goldmine for anyone interested in digital transformation and a great source of numbers and stats. Here we go: Also, the KPCB site offers the archive of all Internet Trends presentations dating back until 2001. Those will be in digital museum, far … Continue reading It’s this time of the year: Mary Meeker’s new Internet Trends have arrived
English version of this article here Ich werde in letzter Zeit sehr viel über Snapchat befragt. In den letzten zwei Jahren hatte ich es zwei Mal installiert und wieder de-installiert. Gerade beim letzten Mal irgendwann Anfang 2015 war ich zugegebenermaßen zu vorschnell in meiner Einschätzung, das Ganze würde in Deutschland nicht zum Massenphänomen taugen - … Continue reading 5 Gründe, warum Snapchat ernst zu nehmen ist
Find the German version of this article here. I am getting asked a lot about Snapchat, so in the last few months I thought I needed to give it another try. I installed and uninstalled it twice over the last two years, and especially last time I have to admit I was too quick in … Continue reading 5 reasons why Snapchat is here to stay